Unleashing Potential. Accelerating Growth.
For Vertical SaaS, AI, Cybersecurity, and Health Tech Early Stage Companies
We invest in Early Stage Founders
We partner closely with founders to accelerate growth and position companies to win from day one.
We are not just capital allocators. Our proprietary investment model integrates strategic capital with two specialized in-house value creation teams deployed within the first year of investment.
Our in-house recruitment team leverages an extensive executive network to build high-performing leadership teams, alongside founders, ensuring alignment with the company’s vision, culture, stage of growth, and scaling needs.
Our in-house operating team, staffed with private equity-trained professionals, work alongside founders to execute targeted go-to-market strategies, identify key scaling levers, and pursue strategic growth opportunities that establish durable market leadership and build competitive moats.
Parker Swift
Founder | CEO
"Roo has been an incredible partner, helping us attract top-tier talent while also guiding us through key milestones, including our acquisition of AutoOps and the continued growth of our business. Their support has gone beyond just recruiting—they’ve provided strategic insights, challenged our thinking, and truly scaled with us. Roo doesn’t just show up; they roll up their sleeves and make a meaningful impact."
Al Pascual
Co-Founder | CEO
"Roo Capital has been in the trenches with us from day one, backing Scamnetic across three rounds and proving that they’re not just investors—they're builders. In an industry where trust and execution are everything, they’ve helped us navigate the complexities of scaling a cybersecurity business with a level of insight and support that’s rare in venture. Whether it's structuring deals, refining our approach to the market, or pushing us to think bigger, their impact goes far beyond capital. Scamnetic wouldn’t be where it is today without them."
MEET OUR FOUNDERS
Ed Thomas
Co-Founder | Co-CEO
"It’s refreshing to collaborate with someone who sees beyond just writing a check – they’ve opened doors we didn’t even know existed and their impact on our growth has been tangible since the outset. I’m not sure of any other VC that shares their ability to help us with talent recruitment."
David Servodidio
Founder | CEO
"From our first conversation, it was clear that Roo Capital understands what it takes to build a category-defining company. They move fast, ask the right questions, and back their conviction with action. Even in the early days of our partnership, their confidence in VetVerifi has been a catalyst. Roo is the kind of investor every founder hopes to have in their corner."
WHY ROO CAPITAL?
FORMER OPERATORS
An operator mindset relatable to founders. We are operators, helping operators build transformative companies.
IN-HOUSE SEARCH TEAM
Dedicated search team to find the executive talent you need.
INVESTING EARLY
We help your business transition from early adopters to early majority customers.
IN HOUSE GROWTH TEAM
Dedicated hands-on post-investment growth team with a proven playbook.
A-LISTERS
We maintain an extensive database of over 200 highly qualified executives closely connected to the firm.
FLEXIBLE CAPITAL
Our checks vary depending on the size of your company, from co-investing in pre-seed to leading your Series A