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Founders: Dr. Charles Armitage & Dan Blake

Series: Series B

Sector: B2B SaaS, Healthcare, Marketplace

Florence is an innovative technology marketplace for social care. Its platform connects nurses, caretakers, and support workers with shifts and e-learning, while organizations are given a full suite of powerful workforce management tools to fix the healthcare staffing gap and make care outstanding for everyone.

Florence Company Logo White

Revolutionizing Healthcare Staffing: Florence Raises $55M in Funding to Expand Services Beyond Elderly Care is a UK-based technology company that is revolutionizing healthcare staffing by connecting care professionals with open shifts through their free app. The app also provides care organizations with intuitive rota and e-learning tools. has raised a total of **$55 million** in funding, including a $20 million seed round in 2023 led by Thrive Capital, GV (Google Ventures), and Salesforce Ventures with participation from Vast Ventures, BoxGroup, and Atento Capital. In 2022, raised $35 million (£28.5m) through a Series B funding round led by Axa Venture Partners with participation from Roo Capital and existing backers SEEK Investments. is dedicated to helping NHS and social care services deliver the best care. Their apps are revolutionizing healthcare staffing by instantly connecting care professionals with open shifts. With 11% of staff in both the NHS and social care permanently leaving the sector in 2021, the need for better ways to keep skilled people in the profession is more urgent than ever.

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